To launch Dremel’s first 3D printer, we designed an interactive site with the intention of engaging and inspiring a community of "makers" (3D printing enthusiasts). Since this was an entirely new product, I created the brand voice from scratch and even named the filament colors (filament is the "ink" in 3D printers) that are sold nationwide both in stores and online.
See the full site at dremel3d.com.

Agency: iCrossing