PI Awareness

An estimated 200,000 people in the U.S. suffer from primary immunodeficiency (PI) disease but don't know it yet. Instead they think they "just get sick all the time", shuffling from doctor to doctor, looking for a diagnosis (which on average, takes 12 years). This unbranded disease state awareness campaign explores what life looks like from their perspective, so that potential PI patients can identify with it and find the answer they've been looking for.

Agency: Sandbox