Traditionally a company that markets to eyecare professionals, Essilor is changing its approach with an integrated campaign aimed at building consumer awareness. Xperio UV is a premium polarized sun lens brand within Essilor’s portfolio. As part of the campaign, we redesigned Xperio UV's website, speaking directly to consumers with an active, yet approachable voice.
See the full site at xperiouvusa.com.

Agency: Razorfish